Automotive Marketing Specialist

Marketing that gets
more cars
through the door

I work with automotive workshops, dealerships, and commercial vehicle businesses to bring in more leads, more bookings, and stronger visibility online. No bloated retainers, no guesswork.

Reya Melony
6+ Active Clients
Automotive
Specialist
Serving
Car Workshops Used Car Dealerships Commercial Vehicle Leasing Fleet Operators Auto Parts & Accessories
Reya Melony
Google AdsCertified
Meta AdsActive Campaigns
AutomotiveNiche Focus
Audit-FirstApproach

The marketer who
actually understands
your business

Hi, I'm Reya. I work exclusively with automotive businesses, which means I already understand your customers, your buying cycles, and what actually gets people through the door. I'm not learning your industry on your budget.

My process starts with a proper audit before anything else. I look at what you have, find the real gaps, and build a strategy that fits your situation rather than copy-pasting a template.

I'm completing my Bachelor of Marketing (Hons) at the University of Stirling, and I also run a D2C brand commercially, so everything I bring to your business is grounded in real experience, not just theory.

Google Ads Meta Ads SEO Website Builds Content Strategy Campaign Tracking AI Video

Everything your
automotive business
needs online

From your first Google Ad to a full digital presence. I handle the execution so you can focus on the floor.

Google Ads

Intent-based campaigns for people actively searching for your services. Workshop bookings, vehicle leasing, tyres and more.

  • Search campaign setup
  • Conversion tracking
  • Keyword and negative keyword management
  • Monthly reporting

Website Builds

Fast, mobile-first websites that turn visitors into enquiries. Built specifically for automotive businesses with the right structure from the start.

  • Landing pages and full sites
  • WhatsApp and form integration
  • Basic SEO setup
  • Fast, reliable hosting

SEO & Content Strategy

Organic visibility for searches that matter. I find the keywords your customers actually use and build content that keeps working over time.

  • Keyword and competitor research
  • On-page optimisation
  • Google Business Profile management
  • Content calendar planning

Content & AI Video

Reels, short-form videos, and social content for Instagram and TikTok. AI-assisted video production that fits a workshop or dealership budget.

  • Content calendar and scheduling
  • Reel scripts and AI video production
  • Monthly content packages

Digital Marketing Audit

A proper review of what you're currently running. Ads, website, tracking, and social. You'll know exactly what's working and where money is being wasted.

  • Google Ads account audit
  • Website and tracking review
  • Competitor benchmarking
  • Written recommendations report

Straightforward pricing
built around your
next move

Every package is scoped to where you are right now. Whether you're starting from zero or trying to get more out of what's already running.

Every engagement starts with a free audit. I won't pitch anything until I understand your situation properly.

Awareness Consideration Ready to Buy

Each service is tagged by where your customer sits in their decision. Matching the channel to the stage matters as much as the ad itself.

One-Time Setup Services

Foundation work done once. The benefits compound from there.

Awareness

Digital Marketing Audit

A thorough review of your ads, website, tracking setup, and competitors. You walk away with a clear picture and a specific action plan, not a generic report.

$650 one-time

Credited in full toward any retainer if you proceed within 30 days

Includes

  • Google Ads account review
  • Meta Ads and website audit
  • Tracking and attribution check
  • Competitor benchmarking
  • Written recommendations report
Consideration

Website Build

A mobile-first, fast-loading website built to convert visitors into enquiries. Purpose-built for automotive businesses, not adapted from a template.

$1,800 one-time

$300 deposit to begin. Delivered within 7 days.

Includes

  • Up to 5 pages
  • WhatsApp and form integration
  • Mobile responsive design
  • Basic on-page SEO
  • 2 rounds of revisions
Ready to Buy

Tracking & Pixel Setup

Meta Pixel, GTM conversion events, and UTM tagging across all active campaigns. You finally see which ad is driving which lead, and the algorithms can start learning properly.

$900 one-time

Can be bundled with any retainer at a reduced rate

Includes

  • Meta Pixel via GTM
  • Form and WhatsApp click tracking
  • UTM parameters across all campaigns
  • Google Ads conversion setup
  • Verification and testing

Monthly Retainer Packages

Minimum 3-month commitment. Month one is always the setup and calibration month.

Awareness · SEO

Google Business
Profile Management

For workshops that don't have time to keep their GBP active. Regular posts, review responses, and photo uploads so Google keeps prioritising you in local search.

$400 / month

Works as an add-on to any retainer or standalone

What's included
  • 4x monthly GBP posts
  • Review response management
  • Photo uploads and Q&A monitoring
  • Monthly rank check report
Conversion · Social

Meta Ads
Management

Facebook and Instagram lead generation for used car dealers, workshops, and fleet companies. Creative, copy, and targeting are all handled on your behalf.

$950 / month

+ ad budget (recommended $500–1,000/mo)

What's included
  • Campaign strategy and full setup
  • Ad creative briefs and copy
  • A/B testing — 2 ad versions per month
  • Audience segmentation and retargeting
  • Monthly performance report
Awareness · Content

Social Media
Content Package

For dealers and workshops that want consistent, on-brand content without having to manage it in-house. Posts, reels, and captions taken care of every month.

$750 / month

AI video production available as an add-on from $350/mo

What's included
  • 8x static posts with copy
  • 4x reels or short-form videos
  • Monthly content calendar
  • Scheduling and publishing
Awareness · SEO

SEO &
Content Marketing

Built for businesses that want to reduce their dependence on paid ads over time. Consistent organic visibility that compounds month over month.

$850 / month

Meaningful results typically visible from month 3 onwards

What's included
  • Keyword research and on-page SEO
  • 2x blog or service page articles per month
  • Google Business Profile management
  • Monthly rank and traffic report
Full Funnel · Retainer

Dealership Content
Retainer

Built for active used car dealers who want a complete monthly output. Cinematic reels, AI explainer videos, COE updates, static posts, Meta ads, and reporting all in one engagement.

$1,800 / month

Includes approx. $350 ad budget. In-person shoots charged separately.

What's included
  • 8 cinematic reels, 2 COE update videos
  • 15 AI videos, 15 static posts
  • Meta ads management
  • Monthly performance report
  • WhatsApp support throughout

Google + Meta Combined Management

Running both channels together? Bundling them gives you better cross-channel attribution, shared learning between campaigns, and one person accountable for the whole picture. Saves $400 versus booking separately.

$1,900 separately

$1,500

/ month + ad budget

Save $400/mo

Work done for
real businesses

Discuss Your Project
Used Car Dealership

Premium Pre-Owned Dealership

A single-founder used car dealer in Kaki Bukit. Built the full brand positioning and content system from scratch, anchored around being a trusted advisor rather than a pushy seller. Ongoing retainer covering Meta Ads, content, and AI video production.

Retainer Ongoing engagement
Full Stack Meta + Content + Video
Meta Ads Content Calendar AI Video Brand Strategy Monthly Reporting
Automotive Workshop

Specialist Workshop, Woodlands

A growing Renault specialist with no existing online presence. Built a full business website from scratch, integrated WhatsApp for direct enquiries, and structured it for local SEO from day one.

Website Delivered and live
Website Build WhatsApp Integration SEO Setup
Engineering & Industrial

Engineering Company, Rebrand

Logo and brand identity refresh for an established industrial engineering firm. The brief was to modernise without losing recognition — cleaner mark, retained brand colours, and Chinese name incorporated properly.

Brand Identity refresh
Logo Design Brand Identity Visual Guidelines
Education · Admissions

School Admissions Campaign

Meta Ads campaign for a matriculation school in Chennai during admissions season. Click-to-WhatsApp setup with hyperlocal targeting to drive enquiries directly to the admissions team.

Meta Ads Live campaign
Meta Ads Click-to-WhatsApp Hyperlocal Targeting

Education &
Certifications

BA Marketing (Hons)

University of Stirling via SIM

Google Ads Certified

Search, Performance Max, Display

Meta Blueprint

Facebook & Instagram Advertising

Google Analytics 4

GA4 & Tag Manager Certified

Want more leads
from your ads?

Every new engagement starts with a free look at what you're currently running. No pitch, no commitment — just an honest conversation about where things stand and what's worth doing next.